Income from YouTube, TikTok, Twitch, sponsorships, affiliate links and gifted products can be taxable self-employment. You're taxed on profit after costs like equipment, software, a share of home costs and travel.
Gifted products in return for promotion can count as taxable income at their value.
If you receive products in return for promotion, their value can count as taxable income — not just cash payments.
On your profit — income minus allowable expenses. You pay income tax above your personal allowance, plus Class 4 National Insurance on profit above the threshold.
Costs incurred wholly for your work — tools, materials, travel, phone, insurance and more. Keeping them recorded reduces your taxable profit.
Loading the calculator…